Photo Organizing Using Mac Photos and iCloud Photo Library

A Step by Step Guide to Get You Through Client Meetings & Emerge a Hero | Presented by Paul Einarsen & Jenny Larson

Course Description

Do you have clients using Apple Photos? 

Do you need to upgrade old iPhoto libraries and sync clients’ devices through iCloud? 

Are you and your clients struggling to organize within the Apple Ecosystem? 

If you answered “yes” to any of these questions, or if “Apple” is a part of your daily conversation, then this course is for you! 


Photo Organizing Using Mac Photos and iCloud Photo Library is the first online course designed for professional photo organizers to offer step-by-step instruction and in-depth explanations of the Apple Photos ecosystem. Created by two Apple Photos experts with over fifty years of combined Apple experience, this course offers a fresh perspective of Photos as an elegant and forward-thinking tool for photo organizers. One that minimizes impact and benefits the client experience in ways not possible with any other system. 

Presented in a fun, conversational way, these lessons provide a clear roadmap through the Photos ecosystem that will help you leverage the power of the software to connect with a whole new client base. You will learn how to find the perfect client fit for this system, navigate the ecosystem with confidence, and better manage your time through remote access to your client libraries.


The content Jenny and Paul share in this course have opened an enormous door for my business.  Now I have the information, tools, and confidence to help my Mac clients get their photos organized within the Photos/iCloud ecosystem, in a short amount of time, most of which I can do remotely from my home office.  Before learning this system, I was hesitant to take on Mac clients; now I want everyone who calls me to have a Mac!  

~ Sandra Williams, Infinity Photo Solutions



What you will learn with this course


1.  Who is the right client? 

A good candidate requires more than just an iPhone and a Mac. We teach you how to identify clients who are a great fit and what you need to service them successfully. 

2.  How does the Photos ecosystem work? 

Apple sells a complete user experience that is dependent upon proper setup and use. You will learn how to evaluate and tune the devices so that your client gets both the experience Apple intends and the photo organization your clients hire you for. 

3.  Preparing, merging, organizing, and delivery.

We share a step-by-step blueprint for photo organizing within the Apple Photos ecosystem. From the initial phone consultation through the client meeting and how to organize remotely, at your convenience. You get downloadable forms to help guide your workflow. 

4.  Jargon, navigation, and alerts.

Apple has its own language and way of getting around. Using over 7 hours of video we show you both the basic iOS and macOS layouts and settings locations, as well as tips and tricks that we’ve learned over years of experience. We explain the most common alerts and point out time-saving steps in the workflow.

5.  Creating ongoing revenue

Being able to support your clients’ photo organizing in a convenient, remote way makes routine updates and additions a more practical and cost-effective offering. From routine photo maintenance to major projects, you will learn ways to leverage the Photos ecosystem and become a valued advisor and partner to the people you serve.


In addition to providing a comprehensive workflow, I loved Jenny and Paul’s easy-to-follow demonstrations that showed specific steps such as what settings to use when creating a new user, de-duplicating, and repairing and merging iPhoto and Photos libraries. The lessons on additional revenue opportunities were also extremely beneficial to me; I’m now armed with many new ideas of how I can serve my Mac clients even after the initial organizing is done.

~ Sandra Williams, Infinity Photo Solutions


What you get with this course


1.  5 hours of video lessons

Presented in full Keynote presentation format combined with video and screenshots.

2.  Lesson Notes

Downloadable PDF's of each lesson with screenshot references and time-stamped reference notes.
 

3.  Reference Notes

Phone interview and procedure checklists as downloadable PDFs.

4.  Client Handouts

Professionally designed client handouts with tips and reminders that can be imprinted with your own business ID. 

5.  2 hours of Bonus Videos

Extra content that covers a variety of tasks, settings, issues, and advanced techniques with iPhone, iCloud and Mac. 

6.  Private Forum 

Course subscribers will have access to a private Facebook Group for ongoing support and feedback with Jenny, Paul, and the other subscribers.


7. Transitioning to High Sierra

This course was built on the features and functions of macOS Sierra 10.12 and iOS 10 as well as some older software and features that affect photo organizers. As macOS High Sierra and iOS 11 became more stable and widely used by clients, we updated the content to keep the course current and relevant for our community. This course inclues 10+ hours of additional bonus webinar recordings. 


I am sure that many of us, being self-taught when it comes to the Apple ecosystem, can't help but do a happy dance to hear your thorough and thoughtful explanations of how and why things work. In general, the course is excellent and quite frankly may change the focus of my business from generalist to specialist.


~ Janet Blunt, Photopeace



If you have Mac-based clients or plan to serve the Apple community then this is THE course you need to take. Created by a former Apple Genius and an experienced photo organizer, Paul and Jenny distill over 50 years of hands-on, customer facing experience into an engaging, rich resource made specifically for professional photo organizers. And not only do you get technical tips and step-by-step procedures, but everything is presented with an eye to efficient business practices with the goal of building long-term value and ongoing revenue with your Apple clients. When done correctly, this course will open up new opportunities and can pay for itself with the first job.



Pricing

Photos for Organizers Course includes video training, downloadable forms, checklists handouts, access to an exclusive, private forum and 10+ hours of additional follow up webinars. 

1-time payment of $599

OR


3 monthly installments* of $215 each


*Payment plan offers immediate access to course.



Notes

This course has been created using primarily iOS 10 and macOS Sierra for procedures and visuals. Older software will sometimes look different although the principles of use tend to be similar for a particular task.

We cannot anticipate every situation. Technology is changing every day and this course will change along with it, but you may encounter some new challenge or feature before we do.

Yes, you need a Mac. The purpose of this course is to leverage the amazing ecosystem that Apple has built and use it to create an extraordinary photo organizing experience. We believe that working within the Apple environment offers the most seamless, efficient and user-friendly way to organize.

Paul Einarsen & Jenny Larson
Paul Einarsen & Jenny Larson
Instructors

Paul Einarsen trained as a photographer, color specialist and desktop publisher, and has over 45 years of experience creating and managing images for businesses and consumers. Representing one of the largest digital photography studios in the U.S., Paul was at the forefront of capture and digital asset management development for one of the largest commercial printers in the world. While in the printing industry, he worked with such clients as Victoria's Secret, Ralph Lauren, Coach, Cartier, and the Guggenheim Museum. For almost 5 years, Paul worked at Apple both as a Genius and as a Creative Trainer, and helped thousands of Apple customers get the most from their Apple technology. Paul created Bluewater Imaging LLC to help consumers and small businesses embrace photography as a lifestyle and rich medium of communication.

website: www.bluewaterimaging.com

Jenny Larson has over 14 years in the photo organizing industry. Her passion for preserving memories and storytelling through slideshows compelled her to found Forever Digital Memories in 2003, a full service Photo Organizing business. Since then, Jenny has helped thousands of clients preserve their photos and videos. Jenny has a passion for learning cutting edge technologies and prides herself on offering her clients the best options. Jenny has an undergraduate degree from Northwestern University in Communication Studies and a law degree from the University of Southern California. Jenny lives in Glenview, IL and is the mom to three boys and a small zoo of animals who have taught her the value of staying organized and capturing each and every moment and preserving it carefully.

website: www.foreverdigitalmemories.com

Training Curriculum

Introduction: Photo Organizing Using Mac Photos and iCloud Photos Library
11:16
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Lesson 1: The Apple Photos Ecosystem
20:48
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Lesson 4: Setting up/Organizing Back at Your Office
31:34
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Lesson 5: Importing Photos/iPhoto Libraries and De-Duplicating
20:32
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Lesson 6: The Real Organizing Begins
33:08
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Lesson 9: Ongoing Revenue Opportunities
27:40
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Reviews (8)

Best investment!

by Lindsey Strong
This course is essential to learning how to navigate the Apple Ecosystem and allow me to provide easy organization for all of my Mac users. As a dedicated Mac user myself, it has given me all of the tools I was looking for and I continue to learn something new every day from the amazing support of the online discussion group.

Great Course

by Susie Anderson
I just finished Paul and Jenny's course which I found very informative. It has given me a lot more confidence and I know I will put all the information to good use. The hand-outs and bonus videos will be great too. Thank you Paul and Jenny for a very well thought out and practical course!

Great class

by Jody Al-Saigh
More than I could take in all at once but a good resource
Read more

Best investment!

by Lindsey Strong
This course is essential to learning how to navigate the Apple Ecosystem and allow me to provide easy organization for all of my Mac users. As a dedicated Mac user myself, it has given me all of the tools I was looking for and I continue to learn something new every day from the amazing support of the online discussion group.

Great Course

by Susie Anderson
I just finished Paul and Jenny's course which I found very informative. It has given me a lot more confidence and I know I will put all the information to good use. The hand-outs and bonus videos will be great too. Thank you Paul and Jenny for a very well thought out and practical course!

Great class

by Jody Al-Saigh
More than I could take in all at once but a good resource

Long, but says exactly what it is. Great title!

by Karen Soleau
Every single aspect about this class was well thought out. Jenny and Paul demystified things that would have taken me a year to figure out. I truly feel like a giant weight has been lifted off my shoulders. This course is a valuable asset for every Photo Organizer. Kudos to Jenny and Paul for all your hard work creating this course.

by Kym Byshop

Great Course for Newbie Mac Users! Went from Novice to Expert In Under 8 Hours!

by Karen Schuenzel
The course developed by Jenny and Paul, ‘Photo Organizing Using Mac Photos and iCloud Photo Library’ is excellent. As a PC user who had newly purchased a Mac, I was apprehensive to take on Mac Clients. I felt like my client might know more than me. This course improved my understanding of the Apple Photos Ecosystem, reinforced good practices when working in Apple Photos and taught me new techniques in areas where I had only cursory knowledge. I appreciate the information I gained in the area of troubleshooting and back-ups. I now feel extremely confident that I can handle with success a client’s Photos Library. -Karen Schuenzel

All in all, just a fabulous course!

by Janet Blunt
Paul and Jenny's course has provided me with the framework I needed to understand the Apple Ecosystem from both a macro (high level) and micro perspective. Their thorough and insightful explanations of how and why things work, combined with their conversational presentation-style is a pleasure to listen to and learn from. Often when learning something new from an outside source, I am faced with the challenge of figuring out how I will work this new information or system into my current workflow, what forms I will need to create, etc. Paul and Jenny have provided all of that. In terms of spending time after the course to create and implement, they have already saved me at least two or three hours of work! I love that they are planning to provide a forum for future discussion and growth. Again great, unexpected value. Thank you both for your valuable contribution to our community!

Goldmine of information that will open doors for your business

by Sandra Williams
The content and workflow Jenny and Paul share in this course has opened an enormous door for my business. Now I have the information, tools and confidence to help my Mac clients get their photos organized within the Photos/iCloud ecosystem, in a short amount of time, and mostly remotely from my office. Before learning this system, I was hesitant to take on Mac clients; now I want everyone who calls me to have a Mac! Jenny and Paul provide a comprehensive workflow, and I loved their conversational style and easy-to-follow demonstrations. Their lessons and demos were very specific which I found helpful; for instance, they showed specific settings to use when creating a new user, preferred settings when de-duplicating, and exactly how to repair and merge iPhoto and Photos libraries. The lesson on additional revenue opportunities was also very beneficial to me; I’m now armed with many new ideas of how I can serve my Mac clients even after the initial organizing is done. Jenny and Paul also provide fantastic client handouts, checklists and questionnaires that I will use to make sure I remember each step and to help my clients maintain their organized library long after we are done working together. I love that there is space to add my company logo on the handouts, so thanks to Jenny and Paul, I will look fabulously professional! There are so many “extras,” too, that I felt were above and beyond what I would normally expect out of a course; for example, there are a plethora of bonus videos, PDFs of the slides with space to take notes, and a private discussion group on the APPO site for organizers who’ve taken the course to ask questions and bounce ideas off each other. Jenny and Paul teach a comprehensive and unique workflow for Photo Organizers; you just can’t get this type of information from Apple Support or the Apple Store. Whether you’re a Mac newbie or an experienced Apple user, this course is a goldmine of information that will change your photo organizing business!